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ABOUT LABEL

AIDA, meaning "happy" in Italian, is a sustainable clothing brand dedicated to bringing joy to women since 2010. Specializing in handwoven fabrics like Jamdani and handloom cotton, we prioritize the happiness of both our skilled weavers and our cherished customers. Our mission is simple: to spread smiles through beautifully crafted, eco-friendly fashion that leaves a positive impact on both people and the planet.

AIDA bridges the gap between age-old ancient techniques and modern silhouettes, creating a unique fusion of traditional craftsmanship and contemporary style. With a focus on handwoven fabrics like Jamdani and handloom cotton, we marry heritage with innovation, ensuring our garments resonate with timeless elegance while embracing the spirit of the present.

PRIYANKA JAIN

Priyanka Jain's journey into the world of fashion began in 2001. Initially, it was merely a hobby, but over time, it transformed into her profession and a flourishing business. She credits her mother as her mentor, having worked alongside her and learning the intricacies of the fashion industry on the job. Despite holding an MBA degree, Priyanka's passion for designing never waned. Instead, it fueled her determination to carve out a niche for herself in the competitive fashion world. Through dedication, hard work, and a keen eye for design, Priyanka turned her passion into a successful career, establishing herself as a notable designer in the industry. Her journey serves as an inspiration to aspiring designers, highlighting the importance of perseverance and following one's passion.

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Karigars

Jamdani's production is a labor-intensive process that relies on skilled artisans, and Sepia Stores works directly with weavers to ensure fair wages and ethical practices. Additionally, Jamdani is generally made from natural materials, making it a more sustainable choice for consumers.

The Jamdani weavers of India are renowned for their intricate handloom weaving technique, producing exquisite fabrics characterized by delicate motifs and rich textures. Their craftsmanship has been passed down through generations, preserving a cultural heritage that dates back centuries.

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PRISM PALETTE

The Prism Palette collection showcases the artistry of handwoven Jamdani weaves, drawing inspiration from geometric shapes. Each piece is testament to meticulous craftsmanship, vibrant hues and intricate patterns converge seamlessly in the fabric. This collection embodies a harmonious blend of traditional technique and modern design, creating a visual symphony that resonates with sophistication and style.

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FLAWLESS BREEZE

Fresh, bright and soft hued like flowers in a spring meadow, our new collection ‘the flawless breeze’ brings to you buttery mul fabric. Jamdani dresses in delectable pastel shades - each piece feels like a scented cool breeze to remind you that spring’s in the air!!

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SORBET

The age old timeless jamdani craft, entwined with playful, motifs give way to our “sorbet collection“ The light buttery fabrics, the exquisiteness of the jamdani art, and the element of surprise peeking through the folds of the dresses will put a smile on your gypsy soul and the child in you!

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Jamdani

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